Liquor OS · AI staff for liquor stores
Your store’s AI staff answers the phone, messages and reviews while you’re closed, and plans the month’s marketing. You decide how much each one does on its own.
How it works
Calls you miss, and every call after hours, ring your store’s AI line. Messages get an answer on the channel they came in on. Anything that needs a person waits for the morning.
The lights go off. Missed calls, and every call after hours, ring your AI line.
A caller asked if you open at 10 tomorrow. Answered: yes.
Marcus T. asked for Weller Special Reserve. Your staff will set one aside at opening, and he gets the call back he asked for.
A caller asked if you deliver. Answered from what you taught it: pickup only.
@kaylaw asked for Weller 12. Told her the staff will check when you open, and she will hear back right there.
Hannah E. asked about Blanton’s. Told her it sells at the counter, one per customer.
“Oakline: 7 things need you today. Reply 1 to approve 2 posts and 1 reply.”
The counter phone gets the hold and the shelf check. One tap each.
Your staff
Each one has its own chat, and the Manager runs them all. Ask the Store Room anything, or open one staffer and ask there. They hand work to each other in the open, so you can see who did what.
Answers the calls your counter misses and every call after hours, and asks staff to check the shelf or set a bottle aside.
Answers store email, Facebook and Instagram DMs and comments, and website chat, on the channel the customer used.
Replies to every Google and Facebook review, drafts Yelp replies for you to paste, and asks every customer for a review with a counter card.
Plans your marketing month from the liquor holiday calendar, your tastings, what just came in and what customers ask for.
Makes the posts and puts them on Facebook, Instagram and Google once you approve. Bottle posts use your own photos.
Makes your weekly newsletter and any promo or event email, sized for the tool you already send from.
Makes texts and app pushes for your send tool. Every text fits one message and ends with “Reply STOP to opt out.”
Runs Google ads in your own Google Ads account, for people 21 and over near your store.
Short lessons for you and your counter staff, from holds and shelf checks to fixing your Google profile.
The dial
Every staffer has a dial with three stops. Turn one up when you trust it, and down again any time. Nothing posts or sends without your yes until you turn the dial up.
Every draft waits for your yes. Nothing posts until you tap.
Joe L.“Found a great bottle for my dad’s birthday. The staff knew exactly what to suggest.”
Where Reviews, Social, Newsletter & email and Texts & push start.
Routine work goes out, and you get a receipt in the Store Room with Undo.
Where Messages, the Planner and Ads start.
It handles its own work and asks you once before the switch. Anything unusual still comes to you first.
Where Phone starts, so every call gets answered.
You approved my last 10 review replies without changes. Want me to post 4 and 5 star replies on my own and tell you after?
A staffer offers the next stop after 10 clean approvals in a row. One correction steps it back to Ask me first.
The morning
Sign in to the Store Room. The night runs back as one line, the numbers count up, and only the things that need you are waiting.
Thursday, October 1 · Maple St and Harbor Rd
While you were closed I answered 4 calls and 1 message at Maple St.
Staff have 1 hold and 1 shelf check at the counter. 2 posts and 1 reply are safe to approve.
2 weekend posts · Joe L.’s 5-star replyReview them
Dana K.“Waited 10 minutes at the register with nobody around. Nice store, but I left without buying.”
Rules it knows
Before a post, email, text or reply reaches you, your staff check it against the rules for the state your store is in. Here is what that looks like in two states.
Your staff follow each state’s rules as written. This is guidance for your store, and it is not legal advice.
Counter staff
The counter phone gets a text with a link. One tap answers, and the customer hears back where they asked.
Today 10:00 AM
Oakline Wine & Spirits · Maple St
1 bottle at $29.99. He picks it up by 9 PM tonight, shows a 21+ ID and pays at the counter.
Plans
The free month starts when your first channel goes live. Each store after the first costs less.
Replies to messages and reviews, your monthly marketing plan, and posts.
$99a month for your first store
+$59 a month for each extra store
Everything in Starter, and the AI answers your phone.
$249a month for your first store
+$149 a month for each extra store
Everything in Pro, more phone time, and Google ads run for you.
$799a month for your first store
+$479 a month for each extra store
Ad spend is billed by Google directly. Managed starts with a signed services agreement.
Start with ManagedPhone minutes past your plan cost $0.20 a minute, up to $50 a month unless you change the cap. You get a text when you reach 80%.
Questions
Anything a customer will see, until you turn that staffer’s dial up. Some things ask at every stop of the dial: replies to 1, 2 and 3 star reviews, any price or “in stock” you haven’t told your staff, refunds and special orders, changes to ad spend, and each month’s marketing plan.
Yes. Every yes shows Undo right after the tap. If a staffer gets something wrong, tap That’s wrong and say what is right. Your staff keep the correction, and that staffer goes back to Ask me first.
Yes. Your staff check every piece against the price and promotion rules for your store’s state before it reaches you. In New York that means no “% off” and no mixers with a bottle. In Texas it means no coupons and nothing free with a purchase. In states where the state sells spirits, your staff run your marketing for wine and beer.
A phone that gets texts. Holds and shelf checks arrive as a text with a link, and the link opens one card with two buttons. There is no app to install and nothing to sign in to.
About ten taps, counting the Google sign-in. Google goes first, so your staff can start answering reviews in minutes. Then you turn on phone answering with your carrier’s code, connect Facebook and Instagram, and pick the tool you send email and texts from.
No to both. Your staff learn the store from what you and your staff tell them, your photos and what customers ask for. Your customer list stays in the tool you already send from, and Liquor OS makes each email and text ready for that tool.
Sign up and connect Google, and your staff start on your reviews within minutes. Your first month is free.